Tourism in 2030
The NTG blueprint strategy is responding to digital and sustainability skills gaps in tourism and hospitality. A rapidly changing digital technology environment and destination impacts of tourism are causing significant pressures on the destination society, its local economy, culture and natural environment.
How will sustainable development, Artificial Intelligence, the Internet of Things, Big Data analysis, climate change, shifting demographics, customer preferences impact tourism employment and training? Digital transformation is thus pushing tourism in new and often unpredictable directions. These are important questions which the NTG project has concentrated upon to bridge the gap and progress the skills needed and enhance tourism career prospects. Filling vacancies across the spectrum of staff roles in operational, supervisory and senior management positions with the necessary green, social and digital skills is a greater challenge and clarity is needed on future skill requirements.
The NTG Skills LAB provides a comprehensive set of skills assessment tools created by the Next Tourism Generation Alliance.
The NTG Skills LAB covers new skills for tourism jobs in three areas: digital, sustainable and social skills. The LAB provides practical tools and support for tourism professionals, employers, education/training providers and Job Centers on how to improve skills in these areas for work in five tourism sub sectors: Tour Operator and Travel Agents, Destination Management, Accommodation Providers, Visitor Attractions, and Food & Beverage Operations.