360º Skills Matrix
This gives you a complete overview about the new skills that are THE most important for jobs in tourism. This skills are distributed by sector, so please select one to see them.
What makes up the Tourism and Travel Services Industry?
What size/type of organisation are you considering in Destination management?
Explanation about skills
4. Additional filters (optional):
Depending on the filters that you defined, you now see a list of skills with colors and numbers.
- underlying colors give a first visual idea “at a quick glance” if the required skills level is low , medium or high
- the numbers indicate the level in more detail. <1> means “none or very basic” while <8> indicates the level of a university doctorate level. For details, Read more here …
- then you click on the number, a small window with more detailed description of the required content for this skill appears
Read more
Numbers 1-8 are more detailed and refer approximately to finished training and education levels:
- 1 = No or very basic knowledge /// Level of primary education
- 2 = Some basic skills /// E.g. after having taken a short introductory course
- 3 = Good general idea but without specific higher knowledge /// Generally equivalent to the level of finished secondary education (12 years school)
- 4 = Specialized knowledge and skills in the topic
- 5 = High specialized knowledge /// Full vocational education or equivalent degree
- 6 = Professional knowledge /// Polytechnic or higher vocational education
- 7 = High professional knowledge /// University master level
- 8 = The highest professional knowledge /// University PhD or higher
Depending on the skill, you should understand the level according to your own experience and knowledge, even if you do not have a formal degree of the indicated level. This is especially valid for many of the digital and social skills, where formal education is often not available or cannot be accredited.
Functional areas:
What are the shared functional areas?
In the research conducted by NTG the following ares where deemed as common functional areas. A healthy business works like a living being with functional areas taking care of different domains. These functional areas group skills and tasks to manage aspects of the business that have their own protocols and logic. Some basic functional areas such as marketing and finance are shared by just about all businesses. Others, such as legal support and information technology, become more essential as the company grows. General Management Some of the objectives and tasks of the General Management area include: to be responsible of the business / Entity, to define and revise the strategy, goals and plans of the business / entity, to know and develop loyalty relationship with clients and stakeholders, to create and motivate a team of employees and to achieve the goals planned in the strategy in the short and long term. Administrative Services Some of the objectives and tasks of the Administrative Services area include: to manage all licenses and legal authorisations for the business activity, to do the payment of invoices to suppliers, to control bank accounts, to manage bank credit, to do the accounting management, to negotiate with financial institutions and to implement and control quality systems. Human Resource Management Some of the objectives and tasks of the Human Resources Management area include: to facilitate the relationship between workers and owners, to do the salary revisions, to held relationship with social prevention systems, to perform the analysis of the company"s expansion plans. Communication and Marketing Some of the objectives and tasks of the Maintenance and Engineering area include: to perform maintenance activities in hotel public areas like plunging toilets, unclogging drains, repairing all types of hardware, plumbing and electrical equipment and cosmetic items. Also includes to monitor fire Alarm / Life Safety System systems as necessary, to be fully informed of the system operation and to handle emergencies involving the systems and make proper administration as per regulations, to maintain maintenance inventory and requisition parts and supplies as needed. Other tasks that this area also includes are to ensure and maintain water heating control, to respond and attend to guest repairments requests and to understand and operate advanced electrical, plumbing, refrigeration, and boiler systems. Maintenance and Engineering Some of the objectives and tasks of the Health, Safety and Security area include: to ensure security of guest room access and hotel property, to monitor fire Alarm / Life Safety System systems as necessary, to be fully informed of the system operation and to handle emergencies involving the systems and make proper administration as per regulations, to ensure that all emergency procedures are rehearsed, implemented and enforced to provide for the security and safety of guests and employees. Indeed this area includes to ensure the safety of the persons and the property of all within the premises by fairly applying Hotel Regulations by strict adherence to existing laws, statutes etc. Health, Safety and Security Some of the objectives and tasks of the Communication and Marketing area include: to identify new markets and business opportunities, to represent the hotel in events and exhibitions, to build and strength relationships with existing and new customers to enable future bookings. These activities include : entertainment, FAM trips, trade shows, etc. Indeed this area to work closely with Revenue Manager to ensure that proposed rate negotiations meet the financial needs of the hotel, to perform the website positioning and to perform the online comment review. Technology Development Some of the objectives and tasks of the Technology Development area include: to understand business processes and its interactuation with technology, to know the latest technology developments regarding the business, to create / adapt technology tools to solve business processes, to maintenance technology tools and to support the employees in their technology problems.What are the specific local functional areas of Destination Management Sector?
In the research conducted by NTG the following ares where deemed as specific functional areas of the Destination Management Sector. A healthy business works like a living being with functional areas taking care of different domains. The specific functional areas group skills and tasks to manage aspects of the business that have their own protocols and logic. Product / project management Destination based tourism products are constantly changing and adapting to new visitor trends and demands. The DMO may help with product development from inception to delivery and support promotion and marketing of destination brands and key niche tourism experiences. Innovation and quality visitor experiences and new tourism products and services need to be integrated with the overall image of the destination locality or region. For this purpose, quality criteria can be developed to support marketing and advertising of the destination brand working with other relevant departments.Destination based project managers advise and represent the client and are responsible for the day-to-day management of projects. Responsibilities can include commissioning/managing the design team, procurement, planning authorities, budget, contractors, utilities, insurances, change, the lifecycle of the project and document management, tracking and reporting time, cost, quality and risk.Digital skills facilitate the ability to find and use appropriate tools suitable for product development and project management tasks, e.g. creating digital routes, managing digital project management systems. Green skills help to support environmental management at the destination as well as encourage service providers towards environmental protection via environment friendly tourism products and services, energy reduction, water and waste management. Social skills, such as the ability to communicate effectively and work in a team, listening and empathy, are important in order to work successfully with individual departments. Partnership and community relations Destinations involve multi-stakeholder cross-sector networks and partnerships. Effective participative network and stakeholder engagement and management is a key success factor. Partnership and network managers have the task of creating a relevant cross-industry network structure and collaborative culture for the interaction of the network actors as well as for the strengthening of regional economic cycles with a dependency on tourism. For this purpose, it is important to define conceptual and operational interfaces for projects and activities which rely on consistent approaches and connections to the regional or local destination brand, to develop tangible benefits for stakeholders and an integrated network marketing concept. Digital skills support the coordination of networking and internal communication. Green skills help to influence network partners for a sustainable environmental orientation of the tourism offer. Social skills including collaborative team working and ability to manage conflict are vital for successful partnerships and networking.Hierarchy levels:
What are Management levels in the Destination Management sector?
Detail to come.....
General management
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Administration services
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Human resources
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Com. and marketing
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Maintenance and eng.
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Health, safety & sec.
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Technology dev.
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Product / project dev.
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Partnership and com.
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Digital
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Online information and data literacy
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000
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Digital personal communication and collaboration
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000
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Digital content creation
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000000000000
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Online safety and digital well-being
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000000000000
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Digital problem-solving
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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Software and hardware technology
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000
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Green
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Operational sustainability
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000000000
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Sustainability communication
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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Foundational sustainability practices
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000000000
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Social
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Functional and societal behaviour
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)00000000000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)0000
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)000000000
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Professional attitude
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General managementAdministration servicesHuman resources managementCommunication and marketingMaintenance and engineeringHealth, safety and securityTechnology developmentProduct / project development, incl. integrated quality management and quality monitoring (e.g. certification)Partnership and community relation (communication with stakeholders /committees and association work /partnerships)